e-Fluentials¨ - Who's influencing you?

  Today on the No Agenda show, a topic arose about PR companies paying people to tweet/blog/facebook and basically promote products, companies and services to friends, followers and family for money. Presumably this 'grass roots' activity is not disclosed.
  Burson-Marsteller, a huge public relations firm, part of the WPP empire, boasts this 'discipline' boldly on their website. With some hubris they've trademarked this as their e-Fluentials¨ practice.
  They are proud of their Mom-fluentials, Tech-fluentials and Youth-fluentials.
  Who are you following that might be on the B-M payroll?