Earlier today I let up a trial balloon, and it soared immediately, receiving thousands of hits an hour.
I also learned that the idea isn't new. Max Keizer formulated it beautifully back in 2009. Max has already reached out to me in support of #occupycoke. Great. Max brings credibility and great insight.
This is a followup post to the OccupyCoke project. It is a message to the #OccupyWallStreet movement.
Take a look at this flag. It was posted by Adbusters, the originators of the #Occupy movement. It symbolizes the problem:
Financial markets is the scoreboard. Just look at how much hoopla surrounds a new product release from Apple, people track the stock price like hawks.
If the "99%" can make markets move, if only on one major stock, the Corporations, Politicians and most certainly Wall Street will listen.
#OccupyCoke is designed to do just that. Companies listen to their customers, so do the analysts that follow their growth, as do the politicians who receive funding from them.
To rebutt a common criticism, moving a company's stock down 20 points won't put thousands of people out of work over night, nor will it bankrupt it. But it will disrupt the lifeblood of the system. Value, and thus cash flows.
Coca Cola is the perfect target for this type of action. Unlike Apple and Facebook, no one actually needs to drink coca cola. You can live without it for a month. It's logo is recognized globally, so signage is easy. And best of all, everyone can participate. How many times have we seen people turn their facebook icons and twitter avatars black, or green in protest of something? This time it will actually have an effect. Corporations don't like negative PR.
Best of all, when the stupid media comes around asking what you stand for you can repeat this simple mantra: