I was just one of many AT&T customers who received the now infamous 'throttling' threats.

In today's WSJ the company uncloaks their ultimate goal

They plan on offering big media companies a reverse billing service for bandwidth.

Not unlike a toll-free telephone number, the cost of the bandwidth used can be billed to the provider

Once implemented, you could watch a Netflix movie via 3G on your tablet without it affecting your personal bandwidth usage.

This cost I believe will of course be passed on to the media companies customers one way or another, as they are now effectively paying for the bandwidth twice.

The biggest problem with this Scampaign is that smaller and independent media companies will start to get squeezed out of the market.

 2/27/2012; 4:00:15 PM.   .