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My name is Adam Curry and this section will contain info about me in the future, as soon as I get a few other things done.

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Manipulating Ratings Permalink.

The story about Oprah breaking the Nielsen ratings agency's rules reminded me of an old radio trick we used to use back in my New York Z-100 days

The ratings agency for radio is called 'Arbitron'

So around the time that the diaries were being distributed we would start up a contest giving away 'Armitron' wrist watches, done to hopefully 'help' the listener associate the station with the diary.

Old school compared to what goes on these days I'm sure :-)

# 2/13/2012; 8:27:01 PM.   .


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