 Today on the No Agenda show, a topic arose about PR companies paying people to tweet/blog/facebook and basically promote products, companies and services to friends, followers and family for money. Presumably this 'grass roots' activity is not disclosed.  Burson-Marsteller, a huge public relations firm, part of the WPP empire, boasts this 'discipline' boldly on their website. With some hubris they've trademarked this as their e-Fluentials¨ practice.
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