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e-Fluentials¨ - Who's influencing you?
By Adam Curry on Monday, April 18, 2011 at 1:13 AM.
A picture named e_fluentials_logo.jpgToday on the No Agenda show, a topic arose about PR companies paying people to tweet/blog/facebook and basically promote products, companies and services to friends, followers and family for money. Presumably this 'grass roots' activity is not disclosed. permalink
Burson-Marsteller, a huge public relations firm, part of the WPP empire, boasts this 'discipline' boldly on their website. With some hubris they've trademarked this as their e-Fluentials¨ practice. permalink
They are proud of their Mom-fluentials, Tech-fluentials and Youth-fluentials. permalink
Who are you following that might be on the B-M payroll? permalink

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