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Manipulating Ratings
By Adam Curry on Tuesday, February 14, 2012 at 3:27 AM.
The story about Oprah breaking the Nielsen ratings agency's rules reminded me of an old radio trick we used to use back in my New York Z-100 days permalink
The ratings agency for radio is called 'Arbitron' permalink
So around the time that the diaries were being distributed we would start up a contest giving away 'Armitron' wrist watches, done to hopefully 'help' the listener associate the station with the diary. permalink
Old school compared to what goes on these days I'm sure :-) permalink



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